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Yasmeen Turayhi

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The Product Launch: Go-To-Market & Product Marketing Tips

How product marketing can work best with product management

Being able to work with and influence the company enough to manage a cross-functional go-to-market process will require a good relationship…

Oct 18, 2021

How product marketing can work best with product management

Oct 18, 2021

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

The Orbit Model: Are you still pushing customers down a funnel, or are you creating a gravitational…

Instead of pushing customers toward a final conversion, the orbit model recognizes that customers continuously move in and out of…

Jan 30

The Orbit Model: Are you still pushing customers down a funnel, or are you creating a gravitational…

Jan 30

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

From Funnel to Orbit: The New Paradigm of Customer Engagement

For decades, businesses have relied on the sales funnel as the defining model of customer acquisition and conversion. It was simple…

Jan 29

From Funnel to Orbit: The New Paradigm of Customer Engagement

Jan 29

Aristotle’s Poetics: The Birthplace of Narrative Structure

Every film student is told to read the book, Poetics, and for good reason. It’s the birthplace of narrative structure.

Dec 4, 2024

Aristotle’s Poetics: The Birthplace of Narrative Structure

Dec 4, 2024

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

From Film Scripts to Product Success

How The Hero’s Journey Transformed My Storytelling Approach

Dec 2, 2024

From Film Scripts to Product Success

Dec 2, 2024

Are you creating your future-self?

Scripting your Future-Self: How to Break Free and Design the Life You Want

Nov 20, 2024

Are you creating your future-self?

Nov 20, 2024

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

How to Overcome the Fear of Criticism in Creative Pursuits

How do we handle criticism? Many people struggle with launching their creative projects because they are afraid of criticism.

Nov 13, 2024

How to Overcome the Fear of Criticism in Creative Pursuits

Nov 13, 2024

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

Walt Disneys’ Creative Process for Storytelling

The Dreamer, The Realist and The Critic.

Nov 11, 2024

Walt Disneys’ Creative Process for Storytelling

Nov 11, 2024

How to Craft Compelling Presentation & Stories

Over the years, I’ve seen time and again that truly understanding your customer is the foundation of building great products and…

Nov 4, 2024

How to Craft Compelling Presentation & Stories

Nov 4, 2024

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

The Art of Storytelling: Crafting Stories That Resonate and Drive Impact

Why Stories Matter

Oct 29, 2024

The Art of Storytelling: Crafting Stories That Resonate and Drive Impact

Oct 29, 2024

Yasmeen Turayhi

Yasmeen Turayhi

Product Marketing Executive - Award Winning Film Writer — Podcaster. Obsessed with launching products. https://amzn.to/2wp1Hy7 & https://bit.ly/2G8tQQm

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