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Yasmeen Turayhi

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The Product Launch: Go-To-Market & Product Marketing Tips

How product marketing can work best with product management

Being able to work with and influence the company enough to manage a cross-functional go-to-market process will require a good relationship…

Oct 18, 2021

How product marketing can work best with product management

Oct 18, 2021

Aristotle’s Poetics: The Birthplace of Narrative Structure

Every film student is told to read the book, Poetics, and for good reason. It’s the birthplace of narrative structure.

Dec 4

Aristotle’s Poetics: The Birthplace of Narrative Structure

Dec 4

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

From Film Scripts to Product Success

How The Hero’s Journey Transformed My Storytelling Approach

Dec 2

From Film Scripts to Product Success

Dec 2

Are you creating your future-self?

Scripting your Future-Self: How to Break Free and Design the Life You Want

Nov 20

Are you creating your future-self?

Nov 20

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

How to Overcome the Fear of Criticism in Creative Pursuits

How do we handle criticism? Many people struggle with launching their creative projects because they are afraid of criticism.

Nov 13

How to Overcome the Fear of Criticism in Creative Pursuits

Nov 13

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

Walt Disneys’ Creative Process for Storytelling

The Dreamer, The Realist and The Critic.

Nov 11

Walt Disneys’ Creative Process for Storytelling

Nov 11

How to Craft Compelling Presentation & Stories

Over the years, I’ve seen time and again that truly understanding your customer is the foundation of building great products and…

Nov 4

How to Craft Compelling Presentation & Stories

Nov 4

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

The Art of Storytelling: Crafting Stories That Resonate and Drive Impact

Why Stories Matter

Oct 29

The Art of Storytelling: Crafting Stories That Resonate and Drive Impact

Oct 29

Why So Many Companies Make Mistakes When It Comes To Launch

Many leadership teams find it difficult to address the go-to-market process precisely because it is difficult to measure.

Oct 24

Why So Many Companies Make Mistakes When It Comes To Launch

Oct 24

Life is a game.

It was never meant to be difficult.

Oct 23

Life is a game.

Oct 23

Yasmeen Turayhi

Yasmeen Turayhi

Product Marketing Executive - Award Winning Film Writer — Podcaster. Obsessed with launching products. https://amzn.to/2wp1Hy7 & https://bit.ly/2G8tQQm

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