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Yasmeen Turayhi

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The Product Launch: Go-To-Market & Product Marketing Tips

How product marketing can work best with product management

Being able to work with and influence the company enough to manage a cross-functional go-to-market process will require a good relationship…

Oct 18, 2021

How product marketing can work best with product management

Oct 18, 2021

Are you creating your future-self?

Scripting your Future-Self: How to Break Free and Design the Life You Want

7h ago

Are you creating your future-self?

7h ago

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

How to Overcome the Fear of Criticism in Creative Pursuits

How do we handle criticism? Many people struggle with launching their creative projects because they are afraid of criticism.

Nov 13

How to Overcome the Fear of Criticism in Creative Pursuits

Nov 13

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

Walt Disneys’ Creative Process for Storytelling

The Dreamer, The Realist and The Critic.

Nov 11

Walt Disneys’ Creative Process for Storytelling

Nov 11

How to Craft Compelling Presentation & Stories

Over the years, I’ve seen time and again that truly understanding your customer is the foundation of building great products and…

Nov 4

How to Craft Compelling Presentation & Stories

Nov 4

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

The Art of Storytelling: Crafting Stories That Resonate and Drive Impact

Why Stories Matter

Oct 29

The Art of Storytelling: Crafting Stories That Resonate and Drive Impact

Oct 29

Why So Many Companies Make Mistakes When It Comes To Launch

Many leadership teams find it difficult to address the go-to-market process precisely because it is difficult to measure.

Oct 24

Why So Many Companies Make Mistakes When It Comes To Launch

Oct 24

Life is a game.

It was never meant to be difficult.

Oct 23

Life is a game.

Oct 23

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

Why Building a Bulletproof Go-to-Market Strategy is not just a “nice to have” option.

The pitfalls of ignoring a Go-To-Market function.

Oct 22

Why Building a Bulletproof Go-to-Market Strategy is not just a “nice to have” option.

Oct 22

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

How Well Do You Know Your Customer? (Sample Questions included)

Top Questions to Ask in Your Customer Interview for B2B Businesses: 2024 Update

Oct 17

How Well Do You Know Your Customer? (Sample Questions included)

Oct 17

Yasmeen Turayhi

Yasmeen Turayhi

Product Marketing Executive - Award Winning Film Writer — Podcaster. Obsessed with launching products. https://amzn.to/2wp1Hy7 & https://bit.ly/2G8tQQm

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