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Yasmeen Turayhi

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Yasmeen Turayhi
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The Product Launch: Go-To-Market & Product Marketing Tips

How product marketing can work best with product management

Being able to work with and influence the company enough to manage a cross-functional go-to-market process will require a good relationship…

Oct 18, 2021

How product marketing can work best with product management

Oct 18, 2021

Yasmeen Turayhi

How to Craft Compelling Presentation & Stories

Over the years, I’ve seen time and again that truly understanding your customer is the foundation of building great products and…

2d ago

How to Craft Compelling Presentation & Stories

2d ago

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

The Art of Storytelling: Crafting Stories That Resonate and Drive Impact

Why Stories Matter

Oct 29

The Art of Storytelling: Crafting Stories That Resonate and Drive Impact

Oct 29

Yasmeen Turayhi

Why So Many Companies Make Mistakes When It Comes To Launch

Many leadership teams find it difficult to address the go-to-market process precisely because it is difficult to measure.

Oct 24

Why So Many Companies Make Mistakes When It Comes To Launch

Oct 24

Yasmeen Turayhi

Life is a game.

It was never meant to be difficult.

Oct 23

Life is a game.

Oct 23

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

Why Building a Bulletproof Go-to-Market Strategy is not just a “nice to have” option.

The pitfalls of ignoring a Go-To-Market function.

Oct 22

Why Building a Bulletproof Go-to-Market Strategy is not just a “nice to have” option.

Oct 22

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

How Well Do You Know Your Customer? (Sample Questions included)

Top Questions to Ask in Your Customer Interview for B2B Businesses: 2024 Update

Oct 17

How Well Do You Know Your Customer? (Sample Questions included)

Oct 17

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

The most underestimated skill set in product marketing is….(Drumroll)

Intuition

Oct 15

The most underestimated skill set in product marketing is….(Drumroll)

Oct 15

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

Mastering Product Packaging: Have You Effectively Tiered Your Features?

Do you know how to package your product? Have you tiered your product features?

Oct 14

Mastering Product Packaging: Have You Effectively Tiered Your Features?

Oct 14

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

Questions I Wish I Asked My Customers

The importance of conducting ongoing customer interviews

Sep 13

Questions I Wish I Asked My Customers

Sep 13

Yasmeen Turayhi

Yasmeen Turayhi

Product Marketing Executive - Award Winning Film Writer — Podcaster. Obsessed with launching products. https://amzn.to/2wp1Hy7 & https://bit.ly/2G8tQQm

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