PinnedYasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsHow product marketing can work best with product managementBeing able to work with and influence the company enough to manage a cross-functional go-to-market process will require a good relationship…Oct 18, 2021Oct 18, 2021
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsThe Art of Storytelling: Crafting Stories That Resonate and Drive ImpactWhy Stories Matter5d ago5d ago
Yasmeen TurayhiWhy So Many Companies Make Mistakes When It Comes To LaunchMany leadership teams find it difficult to address the go-to-market process precisely because it is difficult to measure.Oct 24Oct 24
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsWhy Building a Bulletproof Go-to-Market Strategy is not just a “nice to have” option.The pitfalls of ignoring a Go-To-Market function.Oct 22Oct 22
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsHow Well Do You Know Your Customer? (Sample Questions included)Top Questions to Ask in Your Customer Interview for B2B Businesses: 2024 UpdateOct 17Oct 17
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsThe most underestimated skill set in product marketing is….(Drumroll)IntuitionOct 15Oct 15
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsMastering Product Packaging: Have You Effectively Tiered Your Features?Do you know how to package your product? Have you tiered your product features?Oct 14Oct 14
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsQuestions I Wish I Asked My CustomersThe importance of conducting ongoing customer interviewsSep 13Sep 13
Yasmeen TurayhiinThe Product Launch: Go-To-Market & Product Marketing TipsVirtual Workshop: How well do you know your customer?What no one tells you when you’re launching a productSep 12Sep 12