Yasmeen Turayhi – Medium

Yasmeen Turayhi

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How product marketing can work best with product management

Being able to work with and influence the company enough to manage a cross-functional go-to-market process will require a good relationship…

Oct 18, 2021

How product marketing can work best with product management

Oct 18, 2021

When a Product Launch Flops: How to Avoid Go-to-Market Bottlenecks in the Age of AI, Speed, and…

It’s never been easier — or riskier — to launch something new. In an time where every company is a tech company and every product claims…

Nov 4

When a Product Launch Flops: How to Avoid Go-to-Market Bottlenecks in the Age of AI, Speed, and…

Nov 4

Good Product Marketer / Bad Product Marketer

A Letter to the Product Marketing Community

Oct 23

Good Product Marketer / Bad Product Marketer

Oct 23

Culture, Influence, and the Human Side of GTM:

How Teams Win, or Break, at Launch

Oct 7

Culture, Influence, and the Human Side of GTM:

Oct 7

Company GTM vs. Product GTM: Build the Infrastructure Before Your Launches Break

Many founders invite me to help with a single product launch, and then I discover the real problem: they never built a company-level…

Oct 3

Company GTM vs. Product GTM: Build the Infrastructure Before Your Launches Break

Oct 3

The Invisible Work Nobody Measures: Why So Many Product Launches Fail

Leaders love ideas and teams love building them, but launches usually fail for one simple reason: the invisible, unmeasured orchestration…

Oct 2

The Invisible Work Nobody Measures: Why So Many Product Launches Fail

Oct 2

Published in

Top 5 Things to Consider in a Go-To-Market (GTM) Strategy

So many people have reached out to ask me, Yasmeen — what are the top five things I should consider in the Go-To-Market (GTM) process?

Aug 5

Top 5 Things to Consider in a Go-To-Market (GTM) Strategy

Aug 5

The 5 Types of Power and the Rise of Intuitive Leadership

Reclaiming influence through energy, lifeforce, and inner knowing.

Jul 28

The 5 Types of Power and the Rise of Intuitive Leadership

Jul 28

Let It Be Easy: Why Energy (Not Just Effort) Drives Productive Teams and Purposeful Work

What Nature — and Occam’s Razor — Can Teach Us About Building Better Products, Teams, and Lives

Jul 18

Let It Be Easy: Why Energy (Not Just Effort) Drives Productive Teams and Purposeful Work

Jul 18

Why Audience Segmentation?

Not all customers are the same, and your marketing assets shouldn’t be either. In today’s crowded landscape, consumers and businesses are…

Jul 7

Why Audience Segmentation?

Jul 7

Yasmeen Turayhi

Yasmeen Turayhi

Product Marketing Executive - Award Winning Film Writer — Podcaster. Obsessed with launching products. https://amzn.to/2wp1Hy7 ❇️ https://tinyurl.com/bdhea7cw

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