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Yasmeen Turayhi

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The Product Launch: Go-To-Market & Product Marketing Tips

How product marketing can work best with product management

Being able to work with and influence the company enough to manage a cross-functional go-to-market process will require a good relationship…

Oct 18, 2021

How product marketing can work best with product management

Oct 18, 2021

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

Why Product Marketing Is the Linchpin of Modern Tech

In a world obsessed with innovation, efficiency, and scale, technology companies are multiplying at lightning speed. Software. Hardware…

2d ago

Why Product Marketing Is the Linchpin of Modern Tech

2d ago

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

How to Truly Understand Your Customer

Lessons from Apple and Innovative Market Research Strategies

5d ago

How to Truly Understand Your Customer

5d ago

Packaging the Product Marketer: Lessons from Turning Myself Into an Action Figure

Yes, you read that right. After launching over 200 products, writing three books, and recording countless podcast episodes — I did what…

Apr 16

Packaging the Product Marketer: Lessons from Turning Myself Into an Action Figure

Apr 16

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

Intuition in Business

On Using Intuition in Business

Apr 15

Intuition in Business

Apr 15

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

Connecting Performance, Lifecycle, and Product Marketing

How to Build a Growth Ecosystem That Works

Apr 9

Connecting Performance, Lifecycle, and Product Marketing

Apr 9

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

Marketing Magnetism: Why Courtship works long term.

The Real Flex in B2B Marketing

Mar 4

Marketing Magnetism: Why Courtship works long term.

Mar 4

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

Always-On Marketing (AOM)

The Key to Long Term Brand Success

Mar 3

Always-On Marketing (AOM)

Mar 3

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

The Orbit Model: Are you still pushing customers down a funnel, or are you creating a gravitational…

Instead of pushing customers toward a final conversion, the orbit model recognizes that customers continuously move in and out of…

Jan 30

The Orbit Model: Are you still pushing customers down a funnel, or are you creating a gravitational…

Jan 30

Published in
The Product Launch: Go-To-Market & Product Marketing Tips

From Funnel to Orbit: The New Paradigm of Customer Engagement

For decades, businesses have relied on the sales funnel as the defining model of customer acquisition and conversion. It was simple…

Jan 29

From Funnel to Orbit: The New Paradigm of Customer Engagement

Jan 29

Yasmeen Turayhi

Yasmeen Turayhi

Product Marketing Executive - Award Winning Film Writer — Podcaster. Obsessed with launching products. https://amzn.to/2wp1Hy7 & https://bit.ly/2G8tQQm

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