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Yasmeen Turayhi

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The Product Launch: Go-To-Market & Product Marketing Tips

How product marketing can work best with product management

Being able to work with and influence the company enough to manage a cross-functional go-to-market process will require a good relationship…

Oct 18, 2021

How product marketing can work best with product management

Oct 18, 2021

Published in

The Product Launch: Go-To-Market & Product Marketing Tips

Why Diversity of Thought Is Non-Negotiable in AI & Product Development

In 2025, building world-class products requires a deep commitment to diversity of thought. Particularly in artificial intelligence and…

2d ago

Why Diversity of Thought Is Non-Negotiable in AI & Product Development

2d ago

Published in

The Product Launch: Go-To-Market & Product Marketing Tips

Can You Build a Marketing Plan with Little Information? Here’s What You Need to Know

One of the most common (and revealing) questions I’ve heard in interviews and consulting engagements is this:

3d ago

Can You Build a Marketing Plan with Little Information? Here’s What You Need to Know

3d ago

Published in

The Product Launch: Go-To-Market & Product Marketing Tips

How Product Marketers Influence Big Decisions and Shape the Future of an Industry

One of the most overlooked and underestimated roles in tech is the product marketer. We are often described as the glue of a company —…

Jun 11

How Product Marketers Influence Big Decisions and Shape the Future of an Industry

Jun 11

Published in

The Product Launch: Go-To-Market & Product Marketing Tips

How to Motivate Cross-Functional Teams Around Go-To-Market Goals

One of the lesser-discussed challenges in product marketing is sustaining momentum across cross-functional teams during the go-to-market…

Jun 10

How to Motivate Cross-Functional Teams Around Go-To-Market Goals

Jun 10

Published in

The Product Launch: Go-To-Market & Product Marketing Tips

Who Are Your Customers, Really? How to Build Meaningful Feedback

Loops to Validate Product-Market Fit

Jun 5

Who Are Your Customers, Really? How to Build Meaningful Feedback

Jun 5

Published in

The Product Launch: Go-To-Market & Product Marketing Tips

Why Every Technology Company Needs a Product Marketer

Product marketing is one of the most essential, and most misunderstood, functions in a technology company. In recent years, it has become…

Jun 4

Why Every Technology Company Needs a Product Marketer

Jun 4

Published in

The Product Launch: Go-To-Market & Product Marketing Tips

Top 5 Product Marketing Manager (PMM) Interview Questions — And Why They Matter

Whether you’re new to product marketing or a seasoned professional, interview questions are a reflection of how deeply you understand the…

Jun 2

Top 5 Product Marketing Manager (PMM) Interview Questions — And Why They Matter

Jun 2

Why Writing a Book Changes You (and Why Most People Never Do It)

Did you know that over 82% of Americans want to write a book, yet less than 1% actually finish and publish one? [New class alert: How to…

May 30

Why Writing a Book Changes You (and Why Most People Never Do It)

May 30

Published in

The Product Launch: Go-To-Market & Product Marketing Tips

The Two Types of Product Marketers — and Why the Best PMMs Master Both

In the ever-evolving world of technology, product marketing remains one of the most critical, and misunderstood, functions in the…

May 29

The Two Types of Product Marketers — and Why the Best PMMs Master Both

May 29

Yasmeen Turayhi

Yasmeen Turayhi

Product Marketing Executive - Award Winning Film Writer — Podcaster. Obsessed with launching products. https://amzn.to/2wp1Hy7 ❇️ https://tinyurl.com/bdhea7cw

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