Aristotle’s Poetics: The Birthplace of Narrative Structure
Every film student is told to read the book, Poetics, and for good reason. It’s the birthplace of narrative structure.
Aristotle’s Poetics is where the principles of storytelling as we know them today were first laid out. Concepts like plot structure, character development, and the importance of a clear beginning, middle, and end are rooted in this text. If you’ve ever heard of the three-act structure or the concept of dramatic unity, Poetics is where it originated.
Despite being written over 2,000 years ago, Poetics remains a relevant and practical guide for anyone who works with stories, from filmmakers and authors to marketers and public speakers.
One of Aristotle’s key ideas is catharsis — the emotional release that stories can evoke in an audience. By analyzing how tragedy works, Aristotle provides timeless insights into how stories can touch, heal, and transform us. Understanding catharsis helps storytellers create works that resonate deeply with audiences on an emotional level.
Aristotle emphasizes the importance of characters that are relatable, flawed, and capable of growth. He introduces the concept of the tragic hero — someone whose flaws lead to their downfall but also make their journey profoundly human. Whether you’re writing a screenplay, a novel, or even a marketing campaign, creating authentic, multidimensional characters is crucial for engaging your audience.
Aristotle breaks down the elements of a great plot, emphasizing the need for conflict, reversal of fortune, and resolution. He also explains why the order of events and their causality are critical for creating a satisfying story. These principles aren’t just for ancient tragedies — they’re the building blocks of everything from blockbuster films to compelling product pitches.
It’s the Foundation of Modern Storytelling Theories
Many of today’s most popular storytelling frameworks, like Joseph Campbell’s Hero’s Journey or the three-act structure, are deeply influenced by Aristotle’s Poetics. By understanding Aristotle’s original ideas, you’ll gain a deeper appreciation for the storytelling tools and techniques that are still in use today.
It’s Incredibly Relevant for Modern Creators
Despite being written over 2,000 years ago, Poetics remains a relevant and practical guide for anyone who works with stories, from filmmakers and authors to marketers and public speakers. The core principles of Poetics — how to captivate, inspire, and move an audience — apply to every medium, from cinema to social media.
It’s a Window into the Human Experience
At its heart, Poetics is about understanding what it means to be human. By exploring why we’re drawn to stories, Aristotle sheds light on our shared desires, fears, and emotions. Reading Poetics is as much about understanding yourself and others as it is about understanding storytelling.
If you want to understand storytelling at its most fundamental level, Poetics is essential. It’s a timeless manual for crafting stories that captivate, inspire, and connect with audiences across cultures and centuries.
Whether you’re a filmmaker, writer, marketer, or just a lover of stories, reading Aristotle’s Poetics will sharpen your understanding of what makes a narrative truly unforgettable.
I’m excited to share a special 1-hour live masterclass on Storytelling that Product Marketer Mary Sheehan and I created, where we share the tools and strategies we’ve developed working with 50+ companies across industries. You can sign up here: https://lu.ma/ywn37t2d
Coupon code is “STORY”.
If you enjoyed this article, lets stay in touch! My latest book, The Launch: A Product Marketer’s Guide, is now available on Amazon. I also wrote the book “Product Marketing Debunked. The Essential Go-To-Market Guide” which you can purchase on Amazon.