5 Misconceptions about Product Marketing

Many leadership teams get product marketing wrong. Below are some key takeaways that have emerged in the 15+ years I’ve witnessed as a Product Marketing executive and advisor.

1. Go-To-Market is not *just* a function that should be put into place before a big launch. Go-To-Market is a first principle and should be embedded as a blueprint within an organization. Without a proper Go-To-Market strategy for the COMPANY as well as the product(s), there is no long-term sustainability. You might have one product success, but building a suite of products and packaging…