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Yasmeen Turayhi
Yasmeen Turayhi

2.9K Followers

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Published in

The Product Launch: Go-To-Market & Product Marketing Tips

·Pinned

How product marketing can work best with product management

Being able to work with and influence the company enough to manage a cross-functional go-to-market process will require a good relationship with your product manager. — Product Managers (PM’s) sit close to engineering, and oftentimes have a technical background, so they understand the coding language they’re working with, and how engineers communicate their engineering sprint cycles. Of course, some Product Managers do not have a technical background, and some industries have far more complexities than others…

Product Management

3 min read

How product marketing can work best with product management
How product marketing can work best with product management
Product Management

3 min read


Published in

The Product Launch: Go-To-Market & Product Marketing Tips

·May 16

The importance of customer research

If you’re starting a company, chances are you’re selling either a product or a service to a group of customers. Oftentimes, companies and or Founders are so fixated on building a product that they believe will resonate with a market or audience but often do very little, if any testing…

Product

7 min read

The importance of customer research
The importance of customer research
Product

7 min read


Published in

The Product Launch: Go-To-Market & Product Marketing Tips

·May 16

5 Misconceptions about Product Marketing

Many leadership teams get product marketing wrong. Below are some key takeaways that have emerged in the 15+ years I’ve witnessed as a Product Marketing executive and advisor. Go-To-Market is not *just* a function that should be put into place before a big launch. Go-To-Market is a first principle and…

Marketing

2 min read

Marketing

2 min read


Published in

The Product Launch: Go-To-Market & Product Marketing Tips

·May 2

What is essential? Are you working on things that matter?

Most people waste a lot of their time thinking about and then working on things that don’t matter. How many times have we sat at our desk, and then our attention drifted into some obscure news article that then catapulted us into a storm of fear and anxiety? How many…

Marketing

6 min read

What is essential? Are you working on things that matter?
What is essential? Are you working on things that matter?
Marketing

6 min read


Published in

The Product Launch: Go-To-Market & Product Marketing Tips

·Apr 19

How to get the most of our of your customer research for your product launch (sample questions included)

Market research is vital to delivering valued customer centric marketing & products. — The “customer-centric” or “market-centric” approach to product marketing and product is a fundamental pillar for creating products that customers want. There is 1) “Market-Driven Marketing” which includes a comprehensive understanding of customers and market to inform the right strategies, tactics and marketing assets for customer adoption. This type of marketing aligns GTM with product validation and company goals.

Product Marketing

6 min read

How to get the most of our of your customer research for your product launch (sample questions…
How to get the most of our of your customer research for your product launch (sample questions…
Product Marketing

6 min read


Published in

The Product Launch: Go-To-Market & Product Marketing Tips

·Mar 21

The Shifting Landscape of Customer Behavior

The world of product marketing has changed significantly since I started working in the field over a decade ago. — Early in my career, the product marketing position was misunderstood by nearly everyone in a company. Because the role had little structure and understanding, many companies and leadership teams de-invested in the role, and reduced the function to glorified subfunctions. About six years ago. I searched “product marketing books” on…

Product

4 min read

The Shifting Landscape of Customer Behavior
The Shifting Landscape of Customer Behavior
Product

4 min read


Mar 20

Getting Unstuck: From Confusion to Clarity and Overcoming Obstacles

Why lack of clarity is what’s keeping you stuck. — I believe that in order to have success in a creative endeavor, we need to be persistent and consistent. Many people are inherently very creative, but they are not consistent or persistent. In other words, they are NOT consistent with their values and purpose, and mission. …

Intuition

3 min read

Getting Unstuck: From Confusion to Clarity and Overcoming Obstacles
Getting Unstuck: From Confusion to Clarity and Overcoming Obstacles
Intuition

3 min read


Published in

The Product Launch: Go-To-Market & Product Marketing Tips

·Mar 13

Have you assigned an “owner” to own the success of the product launch?

When a new product is launched, who owns the success of the launch? After launching hundreds of go-to-market plans and witnessing the mix of emotions involved in this process, I believe a CEO or the leadership team needs to empower one person to own the end-to-end GTM process, capture metrics for a product launch, and reconcile the value proposition across different functions. Oftentimes…

Marketing

4 min read

Have you assigned an “owner” to own the success of the product launch?
Have you assigned an “owner” to own the success of the product launch?
Marketing

4 min read


Mar 10

How to save time by creating systems to communicate cross-functionally.

Are you sharing information cross-functionally in real-time? Via Slack? Trello? Many internal stakeholders work with very different platforms. — A product marketer’s first and most significant skill is clear, cross-functional communication. This part of a product marketer’s job is imperative because it’s impossible to launch and service a product unless the entire company rallies behind the effort.

Communication

2 min read

How to save time by creating systems to communicate cross-functionally.
How to save time by creating systems to communicate cross-functionally.
Communication

2 min read


Mar 9

How to launch a product successfully without burning out your team

Have you taken an emotional pulse of the internal key stakeholders on the launch? Do they want to continue working with the company? — I’ve worked on more than 200 launches in my career across a variety of industries. Almost every launch requires a tremendous amount of emotional bandwidth, especially if cross-functional communication lines haven’t already been established prior to launch planning.

Product

3 min read

How to launch a product successfully without burning out your team
How to launch a product successfully without burning out your team
Product

3 min read

Yasmeen Turayhi

Yasmeen Turayhi

2.9K Followers

Product Marketing Executive - Award Winning Film Writer — Podcaster. Obsessed with launching products. https://amzn.to/2wp1Hy7 & https://bit.ly/2G8tQQm

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