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Yasmeen Turayhi

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The Product Launch: Go-To-Market & Product Marketing Tips

How product marketing can work best with product management

Being able to work with and influence the company enough to manage a cross-functional go-to-market process will require a good relationship…

Oct 18, 2021

How product marketing can work best with product management

Oct 18, 2021

Published in

The Product Launch: Go-To-Market & Product Marketing Tips

Why Audience Segmentation?

Not all customers are the same, and your marketing assets shouldn’t be either. In today’s crowded landscape, consumers and businesses are…

4d ago

Why Audience Segmentation?

4d ago

Published in

The Product Launch: Go-To-Market & Product Marketing Tips

The Emotional Temperature of the Market: Why Your GTM Strategy Needs Emotional Intelligence

Most go-to-market strategies focus on mechanics like timelines, tactics, channels, metrics. And while these are critical to execution…

Jul 2

The Emotional Temperature of the Market: Why Your GTM Strategy Needs Emotional Intelligence

Jul 2

Published in

The Product Launch: Go-To-Market & Product Marketing Tips

Why Diversity of Thought Must Be Baked Into Your Product Workflow — Especially in the Age of AI

Your product will impact society. As many of you knowm technology shapes behavior, policies, and even culture itself, the question is no…

Jun 25

Why Diversity of Thought Must Be Baked Into Your Product Workflow — Especially in the Age of AI

Jun 25

Published in

The Product Launch: Go-To-Market & Product Marketing Tips

Building a Scalable Go-to-Market Process from Scratch: A Product Marketer’s Guide

Have you ever been tasked with building a go-to-market (GTM) process from scratch?

Jun 20

Building a Scalable Go-to-Market Process from Scratch: A Product Marketer’s Guide

Jun 20

Published in

The Product Launch: Go-To-Market & Product Marketing Tips

Why Diversity of Thought Is Non-Negotiable in AI & Product Development

In 2025, building world-class products requires a deep commitment to diversity of thought. Particularly in artificial intelligence and…

Jun 17

Why Diversity of Thought Is Non-Negotiable in AI & Product Development

Jun 17

Published in

The Product Launch: Go-To-Market & Product Marketing Tips

Can You Build a Marketing Plan with Little Information? Here’s What You Need to Know

One of the most common (and revealing) questions I’ve heard in interviews and consulting engagements is this:

Jun 16

Can You Build a Marketing Plan with Little Information? Here’s What You Need to Know

Jun 16

Published in

The Product Launch: Go-To-Market & Product Marketing Tips

How Product Marketers Influence Big Decisions and Shape the Future of an Industry

One of the most overlooked and underestimated roles in tech is the product marketer. We are often described as the glue of a company —…

Jun 11

How Product Marketers Influence Big Decisions and Shape the Future of an Industry

Jun 11

Published in

The Product Launch: Go-To-Market & Product Marketing Tips

How to Motivate Cross-Functional Teams Around Go-To-Market Goals

One of the lesser-discussed challenges in product marketing is sustaining momentum across cross-functional teams during the go-to-market…

Jun 10

How to Motivate Cross-Functional Teams Around Go-To-Market Goals

Jun 10

Published in

The Product Launch: Go-To-Market & Product Marketing Tips

Who Are Your Customers, Really? How to Build Meaningful Feedback

Loops to Validate Product-Market Fit

Jun 5

Who Are Your Customers, Really? How to Build Meaningful Feedback

Jun 5

Yasmeen Turayhi

Yasmeen Turayhi

Product Marketing Executive - Award Winning Film Writer — Podcaster. Obsessed with launching products. https://amzn.to/2wp1Hy7 ❇️ https://tinyurl.com/bdhea7cw

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