The world of product marketing has changed significantly since I started working in the field over a decade ago. — Early in my career, the product marketing position was misunderstood by nearly everyone in a company. Because the role had little structure and understanding, many companies and leadership teams de-invested in the role, and reduced the function to glorified subfunctions. About six years ago. I searched “product marketing books” on…

Why lack of clarity is what’s keeping you stuck. — I believe that in order to have success in a creative endeavor, we need to be persistent and consistent. Many people are inherently very creative, but they are not consistent or persistent. In other words, they are NOT consistent with their values and purpose, and mission. …

Are you sharing information cross-functionally in real-time? Via Slack? Trello? Many internal stakeholders work with very different platforms. — A product marketer’s first and most significant skill is clear, cross-functional communication. This part of a product marketer’s job is imperative because it’s impossible to launch and service a product unless the entire company rallies behind the effort.

Have any of you had an insight into something before it happened? Or if you have a decision to make, especially in your business, do you truly know which way you should go — even though you might ask a multitude of people for their opinion? We face small and…

The darkness feels like I’m walking in a black tunnel in the underworld except I’m on a road next to the ocean in Pahoa, Hawaii, in 2017 near an off-the-beaten-path retreat center called Kalani, which means “the sky, or the heavens”. — When I go for my usual morning run, it’s so dark that I can hardly see my hands move side to side. I feel the emptiness all around me, and the prayer I’ve asked the island of Hawaii only 30 minutes ago seems to weigh on my mind. A few…