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Yasmeen Turayhi

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Yasmeen Turayhi
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The Product Launch: Go-To-Market & Product Marketing Tips

How product marketing can work best with product management

Being able to work with and influence the company enough to manage a cross-functional go-to-market process will require a good relationship…

Oct 18, 2021

How product marketing can work best with product management

Oct 18, 2021

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

Questions I Wish I Asked My Customers

The importance of conducting ongoing customer interviews

Sep 13

Questions I Wish I Asked My Customers

Sep 13

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

Virtual Workshop: How well do you know your customer?

What no one tells you when you’re launching a product

Sep 12

Virtual Workshop: How well do you know your customer?

Sep 12

Yasmeen Turayhi

What messaging hook is resonating with your customer?

Many companies place too much weight on the product build and not enough on the messaging hook and the pain point they’re solving in the…

Aug 29

What messaging hook is resonating with your customer?

Aug 29

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

Do your customers understand your messaging, or is it confusing?

Lost in Translation: Is Your Product Messaging Speaking to Customers or Leaving Them Confused?

Aug 27

Do your customers understand your messaging, or is it confusing?

Aug 27

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

Have you built trust with your customers?

Building trust with your community and your customers will set you apart from the noise in the market. It will also make it easier for you…

Aug 26

Have you built trust with your customers?

Aug 26

Yasmeen Turayhi

Winning Over Customers: How to Turn Your Product Into a Must-Have

Product marketing is one of the most important roles at a technology company, and the stewards of a product launch — most often product…

Aug 23

Winning Over Customers: How to Turn Your Product Into a Must-Have

Aug 23

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

Proactive Product Marketing v. Reactive Product Marketing

Why proactive product marketing is essential

Mar 25

Proactive Product Marketing v. Reactive Product Marketing

Mar 25

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

When is the “Right Time” to Hire a Product Marketer?

Based on my experience, the best time to hire a product marketer is as soon as the company hires a product manager.

Mar 7

When is the “Right Time” to Hire a Product Marketer?

Mar 7

Yasmeen Turayhi
in
The Product Launch: Go-To-Market & Product Marketing Tips

Why Product Marketing should NOT be a reactive exercise

Many companies think about product marketing reactively, often responding to their customers and not creating a thoughtful and structured…

Mar 6

Why Product Marketing should NOT be a reactive exercise

Mar 6

Yasmeen Turayhi

Yasmeen Turayhi

Product Marketing Executive - Award Winning Film Writer — Podcaster. Obsessed with launching products. https://amzn.to/2wp1Hy7 & https://bit.ly/2G8tQQm

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