PinnedPublished inThe Product Launch: Go-To-Market & Product Marketing TipsHow product marketing can work best with product managementBeing able to work with and influence the company enough to manage a cross-functional go-to-market process will require a good relationship…Oct 18, 2021Oct 18, 2021
Aristotle’s Poetics: The Birthplace of Narrative StructureEvery film student is told to read the book, Poetics, and for good reason. It’s the birthplace of narrative structure.4d ago4d ago
Published inThe Product Launch: Go-To-Market & Product Marketing TipsFrom Film Scripts to Product SuccessHow The Hero’s Journey Transformed My Storytelling Approach6d ago6d ago
Are you creating your future-self?Scripting your Future-Self: How to Break Free and Design the Life You WantNov 20Nov 20
Published inThe Product Launch: Go-To-Market & Product Marketing TipsHow to Overcome the Fear of Criticism in Creative PursuitsHow do we handle criticism? Many people struggle with launching their creative projects because they are afraid of criticism.Nov 13Nov 13
Published inThe Product Launch: Go-To-Market & Product Marketing TipsWalt Disneys’ Creative Process for StorytellingThe Dreamer, The Realist and The Critic.Nov 11Nov 11
How to Craft Compelling Presentation & StoriesOver the years, I’ve seen time and again that truly understanding your customer is the foundation of building great products and…Nov 4Nov 4
Published inThe Product Launch: Go-To-Market & Product Marketing TipsThe Art of Storytelling: Crafting Stories That Resonate and Drive ImpactWhy Stories MatterOct 29Oct 29
Why So Many Companies Make Mistakes When It Comes To LaunchMany leadership teams find it difficult to address the go-to-market process precisely because it is difficult to measure.Oct 24Oct 24