Being able to work with and influence the company enough to manage a cross-functional go-to-market process will require a good relationship with your product manager.

Whether you’ve spent a year or two in product marketing or are completely new to the field, it’s important to establish that you enjoy products and are generally curious about them.

The need for product marketing hires has increased substantially in the last several years, and I believe it will continue to climb in the next decade of work. Technology companies continue to grow at accelerating speeds compared to other industries, and the S&P 500 is a great proxy of this testament.

Not everyone is cut out to be a Product Marketer, and I would argue that the role is drastically different than any other role in a technology company simply because of how many different skill sets are required to be an effective Product Marketer.

Image: Piret Ilver

How will you measure your life?

I recently had a conversation with my dear friend who is a really well-known product manager in Silicon Valley. For the purposes of this post, I’m going to keep his name anonymous.

Mika Baumeister photo credit

How are you generating new ideas that differentiate you in the market? Do you have a team dedicated to creating hypotheses and innovations in your market? How are you sourcing new ideas for the product roadmap?

So many people start their days without an intention or a goal and end their days with no real reflection. For much of my life, this was true. I had general ideas of what I wanted to accomplish, and long to-do lists, but no real plan. A plan is something that requires inquiry, reflection, contemplation, vigilance, and priority. A plan is something that should be revisited every day.

When I first started out as a Product Marketer, the role was very loosely defined and very much misunderstood. I frankly felt like there was almost no material on it.

Yasmeen Turayhi

Product Marketing Executive - Award Winning Film Writer — Podcaster. Obsessed with launching products. &

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