Pricing is a category that fits under product marketing, but not always. Some companies have separate pricing roles and others delegate pricing to other parts of the company. Yet Product Marketers are often responsible for the packaging of the product, which includes the pricing strategy. — Pricing your product is one of the most complex parts of the go-to-market process, and that requires an entire book in itself. (Further down are some of my favorite book recommendations on this subject.)

This is one of the best books I’ve read on the psychology of marketing: My Life in Advertising and Scientific Advertising by Claude Hopkins. — It’s an older book, but certainly stands the test of time. I first heard about this book through Brian Balfour, through the Reforge program back in 2018. Reason #1: The author believed marketing was really salesmanship and he applies sales philosophy to the marketing copy process and created the “coupon”…

Product Marketing is one of the many core functions within a technology company, and it is a role that is gaining increasing popularity. Many companies that have built great products without a proper go-to-market framework often fall flat when they commercialize their products or seek growth for the long term. …

Given the rise of Chat GPT and other AI technologies that create “art and content on demand”, I’m interested in artists’ and content creators’ POV on this subject and would welcome a dialogue. — I recently asked Chat GPT the following questions. You can see the way Chat GPT answered below. What is a product marketer (PMM)? A product marketer, or PMM, is a professional responsible for developing and executing marketing strategies for a specific product or product line. This includes identifying target markets, creating messaging and positioning, developing go-to-market…

Why market research is vital to delivering valued customer centric marketing & products. — Oftentimes, companies launch many products and features without doing enough due-diligence with their customers, or they conduct diligence early and then forego diligence once they’ve achieved some moderate success and growth. While it might seem like a low priority to continue to gather feedback, — customer sentiment is changing faster…

Why podcasting should be a part of your marketing stack — It feels like the word “podcast” has become one of the most overused, and often misunderstood terms these days. I can’t seem to escape an afternoon without someone telling me that they’ve been thinking about starting a podcast. …